Pierre Winther captures moments that transcend the ordinary, weaving narratives that blur the boundaries between reality and fantasy. With his mind deeply rooted in cinema, Winther composes each image impeccably, telling entire narratives in a single moment. He captures the point at which the story reveals itself, like the essential action of a temporal scene frozen in time. Such evocative images transcend their static motif, nurturing curiosity, prompting the viewer to engage their imaginations, and to complete the story within their minds. The inherent cinematic quality in Winther’s images makes his characters feel very real and often shot in a documentary style, even when they inhabit a visual world that seems quite extraordinary. Timeless dramas unfold through depictions of organized chaos, presented in saturated hues in enhanced naturalism. Winther’s portfolio boasts collaborations with industry giants, including Levis, Diesel, and more. His editorial work graces the pages of esteemed publications such as The Face, iD, Rolling Stone, and Vogue. He has lent his lens to capturing covers and music videos for iconic artists like INXS, Skunk Anansie, Tricky, Nicolette/Massive Attack, Neneh Cherry, Bjork, and Beastie Boys, among others.


Winther is a visionary Worldbuilder and Creator, crafts captivating narratives within a single frame, transcending the static nature of images to evoke curiosity and inspire viewers to weave stories within their minds. With a cinematic mindset, he freezes temporal scenes, capturing the essence of storytelling at its pivotal moments. In 1993, Pierre Winther joined Propaganda Films, alongside directors such as David Fincher, Spike Jonze, David Lynch, and Zack Snyder. The company’s notable productions include “The Game,” “Twin Peaks,” and “Wild At Heart,” along with a significant contribution to nearly a third of all U.S. music videos. Pierre Winther leads NBR, an avant-garde content studio specializing in innovative film, TV, and multimedia concepts. NBR embraces creative risks to tell new, bold and raw stories, reflecting Winther’s commitment to unique storytelling, artistic value, and unconventional themes, all rooted in his guiding principle: Nothing Beats Reality.