Pierre Winther is a contemporary conceptual artist working at the intersection of photography, cinema, and narrative. Renowned for crafting immersive, hyperreal worlds infused with subtle surrealism, his images unfold like cinematic moments, meticulously conceived and executed entirely in‑camera.

Rooted in storytelling and cinematic language, Winther builds iconic visual identities that challenge perception, emotion, and expectation. He has been represented by CAA Los Angeles for film concepts; by leading photography agents including Yannick Morisot, Camilla Lowther CLM, and Wilson/Wenzel; and in film and moving image by RadicalMedia (US), Propaganda Films (US), Partizan (UK), and Bandits (Paris). His work has also appeared in magazines such as The Face, Interview, and many more.

A signature example of his boundary‑pushing approach is Shark Riding, shot on location at the Great Barrier Reef for a Levi’s artist commission in 1990. The image of a man riding a 14-foot live tiger shark was staged and captured without digital manipulation, combining danger, elegance, and narrative daring in one frame. It became emblematic of Winther’s philosophy and later graced the cover of his retrospective Nothing Beats Reality.

Winther also defined the visual style that made Diesel Jeans globally recognizable, shaping the brand’s radical identity in 1993 and paving the way for concept-driven campaigns. He has since directed campaigns for global brands including Nike, Sony, Cartier, Louis Vuitton, Dunhill, Hugo Boss, and others, translating brand identity into fully realized cinematic visual ecosystems.

For over three decades, Winther has pioneered concept-led photography and film, employing large crews, constructed sets, and analog techniques to create images that are both spectacular and psychologically charged. Since joining Propaganda Films in 1993, he has been represented alongside visionary directors such as David Fincher, David Lynch, Terry Gilliam, Robert Rodriguez, and Terrence Malick, continually blurring the line between staged reality and narrative myth.

Based in Copenhagen and Berlin, he now develops new film concepts through his studio, NothingBeatsReality (NBR).