Life Less Ordinary 
2013

 

PIERRE WINTHER, Wieden+Kennedy and Browns Forman US, Finlandia Vodka has partnered with Wieden+Kennedy London to create a new global creative campaign. Wieden+Kennedy London Executive Creative Director Tony Davidson says, ‘I like ideas that are rooted in a truth about the product. We wanted the work to remain Finnish, quirky and focused on nature; it’s called Finland-ia af ter all.’ To help build the Finlandia world, the campaign capitalises on the photographic genius of Pierre Winther. Known for his unique and influential work in numerous fashion campaigns, including Diesel, Levi’s and Hugo Boss, Winther ’s shots have an inherent cinematic and slightly twisted quality, which help shape the alternative, premium brand look. He played an intrinsic role in crafting the brand world as well as shooting the images.

 

FINLANDIA VODKA AND WIEDEN+KENNEDY LAUNCH NEW GLOBAL CREATIVE CAMPAIGN ‘TO THE LIFE LESS ORDINARY’

Louisville, Ky (April 2013) Finlandia Vodka has partnered with Wieden+Kennedy London to create a new global creative campaign. To develop a real departure in look, feel and focus from previous Finlandia campaigns, the campaign capitalizes on the photographic genius of Pierre Winther. Known for his unique and influential work in numerous collobratitions with brands like Diesel, Levi’s and Dunhill, Winther ’s shots have an inherent cinematic and slightly twisted quality, which help shape the alternative, premium brand look. He played an intrinsic role in crafting the brand world as well as shooting the images/ directing a film.